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Bjorn
I can't believe this would actually motivate someone to buy this car.
Phix
I was just thinking of these shit cars... can you imagine walking into a showroom and seeing a mint Mercury Topaz? Seriously, can you imagine someone test driving one? Then willfully buying it? A TOPAZ!
Bjorn
IIRC, for the time the Taurus was a pretty OK car, especially when you consider the fuel-crisis inspired crap that the neighbours were still pushing (Chrysler had its K car and Chevy had the Celebrity).
OHirtenfelder
I don't care how bad the competitors cars might have been, that ad would stop me from ever buying any Ford product ever, ever.
moe
Some products (such as detergent) don't need to be sold through commercials. All they have to do is create awareness for the product, especially at the time this ad was made, which was a particularly unsophisticated time period in the history of marketing. However, I will say that most "awareness" ads with annoying jingles were for low involvement products like detergent, soap, etc. I'm not sure how it works with regard to high involvement goods such as cars. I'm guessing it did its part as the Taurus was the best-selling car in the US for a long, long time.
skr
Yeah. Back in those times, jingles sold things.
Aircooled
Pretty sure there is no American car made in the 80s that I have any desire to drive.
moe
QUOTE(Aircooled @ Oct 25 2009, 02:44 AM) *
Pretty sure there is no American car made in the 80s that I have any desire to drive.


I wouldn't mind a spin in a C4 'Vette, Fiero, DMC-12, IROC, Vector W8, Cadillac Allante, if you want to count it, the Chrysler Conquest...I'm sure there are others, I just can't think of them right now.
Aircooled
NO none. Zero interest in any of the cars listed.
redls1bird
Buick Grand National
moe
QUOTE(Aircooled @ Oct 25 2009, 04:21 AM) *
NO none. Zero interest in any of the cars listed.


Stop drinking that Haterade.



Haha...I actually found that on Google Image Search. VAGinas.

QUOTE(redls1bird @ Oct 25 2009, 09:14 AM) *
Buick Grand National


Ooh, can't believe I missed that one.
Aircooled
ZERO
MustangAficionado
I don't blame aircooled.....
Synesthesia
I'm with Aircooled on the 80's American car thing...

That add was pretty bad, it's got to be tough selling a car like that. How about this awesome add:

BORKED

A good one from the 80s, haha:

BORKED

EDIT: That didn't work, what the hell?

http://www.youtube.com/watch?v=5742lkExarc

and

http://www.youtube.com/watch?v=zmYPS1orNiw
moe
QUOTE(Synesthesia @ Oct 25 2009, 08:02 PM) *
That add was pretty bad, it's got to be tough selling a car like that.


Why? It may seem pretty crappy now, but the Taurus was actually light years ahead of its competition back then.
Aircooled
Actually there are very few cars from the 80s in general that I would want to drive, some exceptions would be say a GTi or 325i.
Razor
QUOTE(Aircooled @ Oct 25 2009, 12:28 PM) *
Actually there are very few cars from the 80s in general that I would want to drive, some exceptions would be say a GTi or 325i.


Ferrari F40, Porsche 959, Lamborghini Countach 25th Anniversary Edition, Ferrari 288 GTO...?
Aircooled
I'm talking common cars here Razor, not Ferraris and Lambos etc.
infinity
...yet somehow Ford did better then than it is now
BoostedFools
Dodge/Chrysler made some nice cars in the 80s. Basically all the Carroll Shelby inspired ones. My brother has a 89 Shelby Daytona, a friend has a Spirit R/T (granted that was early 90s). But my personal favorite is the Omni GLHS, 175hp/tq from a car that small and light made for a nice track car, plus the car was easy to modify for the extra hp.

I'm not saying they were better than muscle cars or better than today's cars, but for back in the 80s, for having good gas mileage and performance they were pretty decent IMO.

http://www.allpar.com/omni/GLHS.php

http://www.youtube.com/watch?v=ZWV0D5yrhxk

I'm a big fan of all the turbo Dodge cars from the 80s smile.gif
fiber optic
Ford Fanboy would buy '80s Ford cars:

Thunderbird (Took my driving test in an '84, Turbo Coupe is also nice)
5.0 Mustangs
Broncos (But not Bronco II, nasty)
F-series (duh)
Crown Vic/LTD (natrually)
clarkma5
Heh it's a cheesy ad but I can see how it could sell cars. It's actually pretty true, "an american car with a shape and a feel we've never seen before"...that was the Taurus in the '80s.
b0mb3r
what about omni GLH?
RallyCat909
I think many are failing to see the implications on conventional car design that the Taurus had in that time. The japanese were owning american car sales not only because of mpg, economy, reliability, etc. but because they took the time to understand the needs of the customer. The Taurus project emulated what the japanese did, (which always copied successful designs and performance and made them cheaper) and applied those principles to an american car. At the time that the project was underway, many in the Ford camp thought it was going to be a big flop. It was far too radical and many didnt think there was a market for such a forward thinking design. Fords marketing dept was no exception and there was much of a struggle to illustrate from the engineering standpoint why the car made sense.

I read a book about it ten years ago or so, but I forget names and places.
Halflifehavock13
The only thing worse than american cars in the 80s were american cars in 1973+.

The Chevette? The original cavalier? The pinto?


.....the MONZA?
It rusted the first year you got it. There were pockets in the bodywork where puddles would form and rust through. It was huge but had a tiny interior, pieces fell off, heavy, and looked like an anus.






The worst generation mustang ever? The V8 didnt even make 150hp (come to think of it, almost none of the huge american v8's made over 200hp).




I'm strictly speaking '72 and later. If I was talking all of the 1970's, the mustang, camaro, barracuda, etc from 70 to 72 made up for a lot of the american crap made afterwards.
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